At a CMO panel at the ANA Masters of Marketing conference, the moderator, Randall Rothberg of Booz Allen Hamilton, asked, “What is the difference between research and insights? Rebeca M. Johnson, Brinker Corporation (restaurant chain) said:
… Read the restResearcher is good at technical tools…quantitative and qualitative.
Gary Elliott, VP Global Brand and Marketing Communications for Hewlett-Packard Company, during his presentation at the ANA Masters of Marketing conference, appropriately began his speech by tackling the elephant in the room: the leak scandal.… Read the rest
Cammie Dunaway, CMO of Yahoo, during her keynote at the ANA Masters of Marketing conference, asked the audience of about 1,000 marketers how many of them have heard of Web 2.0. I estimate that less than 50 hands went up. Wow! The biggest national advertisers are all in one room, and only five percent have heard of Web 2.0.… Read the rest
Lawrence Flanagan, Mastercard’s CMO, summing up his keynote at the ANA Masters of Marketing conference, offered the following tips for being a good marketer:
It appears P&G CMO Jim Stengel (or his speechwriter) read the Cluetrain Manifesto, just prior to his day-two opening keynote at the ANA Masters of Marketing conference. He said:
… Read the restLet’s stop thinking about consumers and start thinking about people.
