MediaPost reported today that Yahoo is piloting social sites for brands with devoted consumer bases:
… Read the restThese "brand universes" on Yahoo will allow fans to find product information and connect with each other within destinations that incorporate Yahoo’s range of social media properties including photo-sharing site Flickr and Yahoo Answers.
While I was out becoming a dad, Bob Garfield’s next great piece in his provocative media-disruption series came out, running both in AdAge and Wired. It’s all about video, television and online disruption. I think the Wired subhead offers the most important and simplistic insight about the state of online video at this juncture:
… Read the restTV advertising is broken, putting $67 billion up for grabs.
I’m still on light blogging status considering my now seven-pound bundle of happiness, but I’m trying to get my mind back into AttentionMax, as well as Engagement By Engagement, the blog about advertising engagement, where I’m the lead contributor.… Read the rest
So precious. So beautiful. Simply a miracle. Julian Frank Kalehoff, with Laura and me. 12:31am this morning. 6.4 pounds. Mount Sianai Hospital, NYC.
Here’s my latest MediaPost column, examining a social-media and networking technology platform over 100 years old: the ham radio. Check out the MediaPost comment section here.
Hey, Web 2.0 Fans: Social Networks Weren’t Born Yesterday!… Read the rest
