Here’s my next MediaPost column, a contribution to the growing debate over the Web page-view metric. My biggest problem with page views is that publishers are addicted to them, while they hamper creating better products for the audience (otherwise known as the customer). … Read the rest
Mark Glaser at Mediashift has a nice Q&A with Jonathan Carson, CEO of Nielsen BuzzMetrics, where I work. It’s a good state of the space not only about consumer-generated media measurement, but of larger consumer-driven forces disrupting the media, marketing and intelligence-gathering landscape.… Read the rest
No predictions — I’m sick of them. But looking back at 2006, here are ten things — some everyday, small and some major — I’m happy and thankful for:
The New Scientist offers its patent sleuth’s most interesting, surprising and sometimes alarming, discoveries of 2006. My favorite is:
… Read the restAn even less lethal alternative might be to coat an adversary with slippery slime. US researchers developed a super-slippery material that could be sprayed from the back of a truck or tank.
Despite the shortcomings of my own diet, I just don’t feel good about eating cloned farm animals. And according to discussions in the blogosphere, numerous others also disapprove of the FDA’s tentative decision to stamp the "freak food" edible.… Read the rest
