2000 Bloggers: The Biggest Viral Blog Meme Since ‘Five Things You Didn’t Know About Me’

Tino Buntic’s neat 2000 Bloggers project has enticed a ton of bloggers – spanning A-list, B-list, C-list and whatever you call me – to leave a comment and become among the first two-thousand bloggers to comprise a big headshot-link mosaic.… Read the rest

Who Will Win High-Def DVD Format War? Ask The XXX Industry

My family moved into our new home over the weekend, so we’re in the home stretch toward getting some routine back in our lives. Living at Dad’s house in the guest (attic) bedroom over the past seven weeks has been great because our family is close, and there’s been lots of help with our son Julian (who’s now nearly ten weeks old).… Read the rest

Brand Ad Salesmen Must Sell More ROI, Not Impressions

 

What a week: Laura and I closed on our new home and hired a nanny for our newborn Julian. Next week we’ll move in. Now, here’s my latest column focusing on the need for media ad-sales departments to gravitate to a model of selling ROI, versus impressions.… Read the rest