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New Models of Advertising Will Require New Accountability Frameworks

My colleague, Jonathan Carson, CEO of Nielsen BuzzMetrics, did a nice interview with Dow Jones in anticipation of his keynote address at the upcoming Dow Jones Web Ventures Conference in Silicon Valley later this month. He talks about new advertising models and the necessary accountability frameworks to support them.… Read the rest

What You Thought Was Wrong With The Advertising Business Is Actually Far Worse

I suppose it’s politically incorrect to endorse George Parker, but his AdScam blog is pretty entertaining, and so blatant in revealing the advertising industry’s hidden and dark sides. His sarcasm and profanity can be a bit over the top, and commentary always incestuous, but he’s unafraid to call it as he sees it.… Read the rest

Online Advertising Hits New Record

The IAB reports that U.S. online advertising hits a new record:

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today announced that Internet advertising revenues for 2006 are estimated at $16.8 billion, a 34 percent increase over the previous revenue record of $12.5 billion in 2005.

… Read the rest

Newspapers Tackle Declining Readership By Including Leaflet Summaries In the Newspapers Themselves

Say what?

Imagine a restaurant which offers a three-course lunch, but also includes a snack bar in the price, in case customers don’t have appetite or time for the full three-course meal. But for people who don’t want the full three-course meal, wouldn’t it make better sense to sell them only the snack bar, individually, versus waste all the raw ingredients, labor and delivery on producing the full-course lunch which never gets eaten?… Read the rest