My latest MediaPost column is sort of a "best of," and the MediaPost blog comment area is here.
… Read the restSix Columns Digital Marketers Must Read
March 16, 2007 by Max Kalehoff
I try to limit my opining in this column to areas where I’m either extremely passionate, or believe there are emerging digital-media trends in need of further probing and discussion.
My column last week – “Advertising Engagement: Did It Stick?” – sparked prompt feedback from the ANA and especially the ARF (I just wish the ARF would join the conversation publicly by commenting here or blogging!). To help rejuvenate the discussion (which my column seemed to help somewhat), I promise to deliver more formal updates in the next few weeks, especially from the ARF’s esteemed Joe Plummer, chief architect of the advertising engagement construct.… Read the rest
AdAge reports on over a dozen states considering do-not-mail lists. My colleague Pete Blackshaw has a few nice quotes in the feature, including:
… Read the restIn short, marketers will have to open their own doors and figure out ways to lure customers in, said Pete Blackshaw, chief marketing officer of Nielsen BuzzMetrics, who adds it’ll probably get worse before it gets better.
Hey television music fans! My father, tv composer Edd Kalehoff, just launched his new company Web site. … Read the rest
I’ve commented quite a bit on “engagement” in the advertising business. It’s been a while, so here’s an engagement recap for this week’s MediaPost column. Here’s the story and comments on the MediaPost site, and below is the full text.… Read the rest
