Jim Nail asks if the advertising industry can be saved in an era where “marketers’ only response in this time of change is to shout louder and to make ever more outlandish claims.” He says:
… Read the restConsumer attention and trust are the “common property” that all advertisers use, but there is no individual disincentive to abuse them.
Say it’s not so! On my commute to work this morning, I noticed the NYC Health Department shut down my favorite steak restaurant, Kitchen Confidential Anthony Bourdain‘s Boucherie Les Halles, in New York City. I’ve dined there at least six times so far this year.… Read the rest
Second Life is not a “broad marketing channel,” and a number of big-brand marketing people are correctly pointing that out. If it’s not a broad marketing channel, then what is it? It’s a three-dimensional micro-community of like-minded people, where you can bring folks in for a variety of intimate, semi-private niche gatherings.… Read the rest
Josh Bernoff, an analyst at Forrester, has a funny rant about PR blunders and bad e-mail marketing habits. But one of his PR blunders is actually a market research blunder, and one becoming too common as online survey tools commodify, democratize, propagate, and saturate, consequently turning the world’s aggregate of surveys into a more aimless and sometimes offensive proposition.… Read the rest
