Advertisers Will Continue To Squander Consumer Attention & Trust

Jim Nail asks if the advertising industry can be saved in an era where “marketers’ only response in this time of change is to shout louder and to make ever more outlandish claims.” He says:

Consumer attention and trust are the “common property” that all advertisers use, but there is no individual disincentive to abuse them. Meanwhile we can clearly see the impact of the aggregate overuse of the “resource”: lower trust and more ad avoidance to all messages.

I concluded a long time ago that advertisers are suffering from addiction. They haven’t hit rock-bottom yet.

Published by Max Kalehoff

Father, sailor and marketing executive.

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