We hear it all the time: “We need a viral marketing strategy.” Or “we’re prepping a series of viral videos.” Or “we’ve got the best viral game in town.” Inspired by a series of best-selling business books with elegant but oversimplified narratives, our industry has been led to believe there is some magical, attainable viral force waiting to be unleashed.… Read the rest
Category Archives: Topics
If Presenting Yourself Is Critical, You Must Nurture Your Digital Identity
Jeff Jarvis recently pointed to Neil McIntosh’s sound advice to journalism students:
… Read the restAgain, for those at the back: if you think you want to be a journalist, I now don’t think there’s any excuse not to have a blog. The closer you get to looking around for jobs, the better it should be maintained.
Apple Finally Emailed Me A Relevant iTunes Promotion
Apple finally sent me a relevant iTunes promotional email — on parenting! Included is Pregtastic, which my wife and I used to listen to religiously. Here’s the full highlighted list on iTunes.
Facebook: It’s Far Easier To Befriend Versus Solicit Reasons For Befriending
Why would anyone want to be my friend?
I’ve been writing a lot about social networks and friends lately, so I thought I’d ask all my Facebook friends, specifically: “What’s the lure to being my friend?” I pinged my friends as well as posted the question on my Facebook profile page.… Read the rest
Full Or Partial RSS Feeds?
Last Wednesday, on vacation, I opted for an air-conditioned coffee shop versus the 98-degree beach. Considering I was on August holiday with a little downtime, I decided to switch RSS readers, moving from Bloglines to Google Reader. While reevaluating and transferring my feeds (thereby reducing my subscriptions by half, down to about 100 now), I caught up on one of my favorite blogs: Freakonomics.… Read the rest