I’ve been a little quiet lately, so I’m happy and relieved to finally share some exciting news. I recently left Nielsen BuzzMetrics (now known as Nielsen Online) – a company I remain passionate about and loyal to – to join an exciting startup in the search advertising space.… Read the rest
Category Archives: Topics
The Cost Of Advertising For Consumers
What is your brand’s message, really? That’s an important question because behaviors ultimately create message in advertising. And the message and advertising brands create ultimately has a cost, not just for advertisers, but for consumers.… Read the rest
I Got Married…
….seven years ago today, reported The New York Times:
… Read the rest
WEDDINGS; Laura Gross, Max KalehoffÂ
Laura Elizabeth Gross and Max Ashley Kalehoff were married last evening by Rabbi Peter Hyman at Brantwyn, a former du Pont home in Wilmington, Del.
We’re All Suckers For Narratives
We’re All Suckers For Narratives
November 2, 2007
I have a passion for and history of helping digital marketing companies in new, emerging categories become significant and recognized brands. It’s what I do best. When people ask me what is my secret sauce, my answer is simple: it’s the ability to probe deep and elicit the essence of who you are, and to extract key stories that passionately demonstrate relevance, mission and a human connection to our world.… Read the rest
My Son, The Lobster
Julian’s not really a lobster — it was Halloween. With a one-year-old, Halloween is all about selfish parental indulgence. That’s about it. On second thought, I think he enjoyed the trick-or-treating, and getting an opportunity to smile and lure attention with all the neighbors.… Read the rest