Clickable (my company) recently teamed up with David Fall, vp of product management at DoubleClick/Google, as well as Sara Houlebek, free agent consultant and SEMPO Board member, to form the Search Engine Marketing Professional Organization New York Working Group.… Read the rest
Category Archives: Marketing & Media
Perez Hilton & Me
At the recent OMMA Hollywood interactive conference, my friend Henry (aka BlogAds) Copeland snagged my video camera and got some footage of me with the legendary, pioneering gossip blogger Perez Hilton. Stupid video, but I have bragging rights now.… Read the rest
Ad Agency Gets Web 2.0! Can It Be True?
The following is also my latest MediaPost Spin column…
Ad Agency Gets Web 2.0! Can It Be True?
March 28th, 2008 by Max Kalehoff
Let’s face it. Ad agencies don’t get Web 2.0. Nor do they get the so-called “living Web.” Not only that, agencies seldom present themselves with any pride.… Read the rest
Social-Media Metrics In Their Infancy
Brian (aka @bmorrissey on Twitter) Morrissey wrote a great story for Adweek on social-media metrics. As I underscored in an interview with Brian for this story: “It’s still in its infancy,” and “Marketers are trying to bridge the divide of what the metrics mean and then put them into action.”… Read the rest
Machines Threaten Advertising Grunt Workers
Following is also my latest MediaPost Spin column…Â
Machines Threaten Advertising Grunt Workers
March 21st, 2008 by Max Kalehoff
According to Garry Kasparov, the former world-champion chess player, the British mathematician Alan Turing envisioned the yet-to-be-invented computer playing chess and beating the human world champion.… Read the rest