I’ve been on a recent kick about “free” — most recently, countering Chris Andersen’s notion that the future of business is free. While I believe nothing is free in the end, I do agree that people are being conditioned by the idea of free.… Read the rest
Category Archives: Marketing & Media
When The Social-Networking Craze Damages Your Reputation
I won’t out the guilty, but there’s a specific person who seems to show up everywhere online — in Facebook, on Twitter and elsewhere. Like Chelsea Clinton, everyone knows of this person, but nobody knows anything of substance about him.… Read the rest
The Biggest Opportunities For Brands To Leverage Interactive Marketing
My CEO sparked a group email discussion last week by asking two questions:
… Read the rest
- What are the three biggest opportunities for growth for brands to leverage interactive/digital marketing?
- What are the three biggest challenges needed to overcome to facilitate growth?
There’s No Such Thing As Free!
Following also is my latest MediaPost column…
There’s No Such Thing As Free!
April 4th, 2008 by Max Kalehoff
Free is the next big thing, according to Chris Anderson, editor of Wired and author of “The Long Tail.” In a recent Wired cover story, a preview to his impending book, called “FREE,” Anderson says that the Web represents an extension of the media business model to numerous industries.… Read the rest
Mission-Critical Presentation Advice: Dump Powerpoint
Today in Twitter, Steve Rubel pointed to Mitchell York’s “Less Is More” advice for presenters. In less-is-more fashion, Mitchell offered five concise tips. One really jumped out at me, although it was buried at number-four in the ranking:
… Read the rest4.