My buddy David Berkowitz pinged me on behalf of Time/CNN for its Top 50 Best Web Sites 2008 feature. For those less Web savvy, it’s a great place to find useful consumer and lifestyle sites that also are simple, free and gratify instantly. Those are good qualities!… Read the rest
Category Archives: Marketing & Media
Best Way To Search Advertise: In-house Or Agency?
The New York heat wave has passed, but search advertising is getting really hot! No, I’m not talking about the Google + Yahoo – Microsoft deal! I’m talking about our SEMPO New York Meetup Group for search marketers and technology companies!… Read the rest
Good Experiences, The First Time, Buy Patience And Loyalty
My 18-month-old son will soon graduate from his crib to a big-boy twin-size bed. So last week Laura and I turned to the Web.
We picked out a new bed on 1800mattress.com. We used its mattress calculator to select a model and then ran a few comparative searches externally to make sure we got the best deal.… Read the rest
Sometimes It’s Best To Just Get Out Of The Way
The following also is my latest MediaPost column…
Sometimes It’s Best To Just Get Out Of The Way
The AdWords Help forum, hosted on Google Groups, is one of the most valuable community resources for search advertisers, especially beginners.… Read the rest
Google Chief Economist: Marketing Is The New Finance
Brian Morrissey, my Twitter friend and one of the smarter hacks covering digital marketing, interviewed Hal Varian, Google’s chief economist. I attended Varian’s presentation at a recent SMX show, and his message stuck in my brain like Super Glue.… Read the rest