Shel Holtz offers good advice for companies seeking to enter the world of social media in non-threatening ways. He suggests two passive approaches:
Sprint CEO Dan Hesse recently told Forbes that “his number one priority is improving customer service.” I’m not sure that’s true. Miraculously, I’ve been a Sprint wireless customer since March 2000. My wife and I upgraded our phones this past Saturday amidst a promise on Sprint’s Web site for overnight product delivery.… Read the rest
The following also is my latest MediaPost column…
As a media consumer, there’s one thing that has changed dramatically for me in the past two years: the eroding significance of big media brands to the programming I like. Sure, publishers and networks play a major role in the funding, development, distribution and promotion of programming.… Read the rest
I spoke to an organizer of a conference producer yesterday who says the big-tent events are getting tired. I also spoke yesterday to the head of marketing for a big agency who said they’re cutting back and focusing more on specific vertical conferences — and a lot fewer of them.… Read the rest
My friend Francois Gossieaux says we don’t do marketing with social media — social media is what caused the marketing game to change. More specifically:
… Read the restIt is not just a new channel to reach and interact with customers. Not realizing that distinction will result in companies not being able to achieve their business objectives.
