Great articles on marketing, media and advertising.

Dad Stereotypes

March 10, 2012

Major advertisers continue to launch advertising campaigns imposing the stereotype of a stupid dad who’s clueless in the home. We have spaghetti sauce positioned to dads based on their inability to cook. And then diapers positioned to dads based on their inability to clean up poop. Sure, there may be some dads that fit the [...]

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Marketing Events – Performance Versus Follow-Up

February 25, 2012

My team at work led four industry marketing events during last week’s New York Social Media Week. Much planning went into each event performance. The team executed well. Plenty of well-deserved gratitude was exchanged among colleagues. Importantly, though, the show is not over. In fact, the work has just begun. Now comes the hard part [...]

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Round Business Cards

February 23, 2012

Last week was Social Media Week in New York, and it was filled with Web industry events. My company, alone, led four. And I, personally, collected close to a hundred business cards. As we all know, business card exchanges require taking your cards out of your pocket and putting others into your pocket. Then you have to [...]

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Clickable Is Hiring

February 14, 2012

Things are picking up at Clickable. With a strong record in search marketing automation, we now are the leading Web software platform for successfully launching, managing and deriving intelligence and ROI from social advertising (like Facebook, Twitter, LinkedIn, etc.). We’re signing partnerships with major brands and agencies. But we want to grow much faster. Among [...]

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I’m Extremely Popular On Pinterest…

February 13, 2012

…and I’ve only logged in once. Everyone wants to follow me. Just sayin’.

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Super Bowl 2012 Digital Advertising Trends

February 7, 2012

Since 1999, I’ve found myself in digital advertising analysis around the Super Bowl. At Media Metrix and comScore, we focused on website traffic. At Nielsen BuzzMetrics (aka NM Incite), we focused on blog buzz. Now at Clickale, for Super Bowl XLVI, we focused on integration of TV ads with Facebook, Twitter and YouTube. Interestingly, our [...]

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Email Closings

January 28, 2012

If you want your written correspondance to make maximum impact on an individual, the handwritten letter is always best. File this in my list of personal pet peeves and subtle ways that business people frequently make themselves look stupid… I received a follow-up email last week from a salesperson hoping to sell me his company’s [...]

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