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AttentionMax

AttentionMax

Max Kalehoff…father, sailor, and marketing exec on life's hidden sides

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Category Archives: Marketing & Media

Lego’s Evolution From Invention To Prefabrication

Julian's Legos

Lego sets are awesome. I loved them as a kid, and now my kids love them. And that makes me love them all over again.

But Lego sets have changed.… Read the rest

Posted byMax KalehoffDecember 25, 2013July 4, 2014Posted inMarketing & Media, Parenting & Family4 Comments on Lego’s Evolution From Invention To Prefabrication

Etsy Sellers Inject Humanity Into Online Commerce

Change In Hand

I don’t like most shopping experiences. That includes physical stores and virtual ones.… Read the rest

Posted byMax KalehoffDecember 10, 2013July 4, 2014Posted inMarketing & Media, Technology & Life

7 Torture Tests For Marketing Agility

Dog Agility Jumping

It’s that time of year when we start thinking about big themes for next year. 🙂 What will make marketers successful in 2014 and beyond?… Read the rest

Posted byMax KalehoffDecember 4, 2013July 4, 2014Posted inManagement & Leadership, Marketing & Media

Hard Enough To Find People With Personas, Now Brands Must Have Them Too

Consumer brands often develop big brand bibles, but they are largely ineffective at helping companies navigate social media. That is because they lack authentic personas, like people have. Yet shifts in the media and advertising landscape are creating a growing urgency for brands to have well-defined personas.… Read the rest

Posted byMax KalehoffNovember 26, 2013July 4, 2014Posted inMarketing & Media

Erwin Ephron

Erwin Ephron

I learned a few weeks ago from Joe Mandese that Erwin Ephron had passed away.… Read the rest

Posted byMax KalehoffNovember 20, 2013July 4, 2014Posted inManagement & Leadership, Marketing & Media2 Comments on Erwin Ephron

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