Lego sets are awesome. I loved them as a kid, and now my kids love them. And that makes me love them all over again.
But Lego sets have changed.… Read the rest
Category Archives: Marketing & Media
Etsy Sellers Inject Humanity Into Online Commerce
I don’t like most shopping experiences. That includes physical stores and virtual ones.… Read the rest
7 Torture Tests For Marketing Agility
It’s that time of year when we start thinking about big themes for next year. 🙂 What will make marketers successful in 2014 and beyond?… Read the rest
Hard Enough To Find People With Personas, Now Brands Must Have Them Too
Consumer brands often develop big brand bibles, but they are largely ineffective at helping companies navigate social media. That is because they lack authentic personas, like people have. Yet shifts in the media and advertising landscape are creating a growing urgency for brands to have well-defined personas.… Read the rest
Erwin Ephron
I learned a few weeks ago from Joe Mandese that Erwin Ephron had passed away.… Read the rest