Media Agencies in Danger of Becoming Obstacles, Not Enablers

AdAge’s (smart) Jonah Bloom opines today:

Media agencies, potentially the best and most important partners a marketer can have in today’s increasingly complex media world, are in danger of becoming an obstacle to the right deals rather than an enabler.

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My Adventures In MySpace…Chapter 5…How Big Is MySpace?

How big is MySpace? Pretty damn big and it continues to grow fast! The folks over at Hitwise sent me this chart, which trends the market share of U.S. Internet visits to some of the largest Web domains. MySpace is the dark blue line; the others are Google, Ebay and Yahoo.Read the rest

My Adventures In MySpace…Chapter 4…From Single To Swinger To Married

  (A MySpace Advertisement)

This morning I spent a little time expanding my profile on MySpace. I found out that my marital status was set to default: single. I also discovered that I had the option to select a sexual orientation, hmmmmmm…Bi, Gay, Straight, Not Sure, No Answer?Read the rest

My Adventures In MySpace…Chapter 3…The Epitome of Urban Culture

(A MySpace Advertisement)

Yesterday, I joined UniWorld Group to conduct an all-day urban culture workshop with about 100 marketing executives from a major Fortune 500 CPG company. What was I doing at an urban culture workshop? You noticed that I’m no urban expert, and I’m as white as they come?Read the rest