The Detroit News has a good story on marketer-driven content, or, more accurately, online video directed at consumers who are increasingly immune to old-fashioned TV advertising. Aaron Lenzini, a vice president with the William Morris Agency in Beverly Hills who manages General Motors Corp.’s… Read the rest
Category Archives: Marketing & Media
Laurent Flores on Search and CGM
In my recent post on Google Trends, I touched upon the relationship between search and consumer-generated media (CGM). Well, my good French friend Laurent Flores (pictured above with me at dinner last week, photo by my wife), offers his own point of view not too far from mine.… Read the rest
I’ve Entered The OnlineSpin Zone!
My status as a MediaPost columnist has changed: As of today, I’m no longer a monthly SearchInsider columnist. Instead, I’ve become a weekly Thursday OnlineSpin columnist, focusing on broader issues in media, marketing and technology.… Read the rest
Why Google (Search) Trends Is Important
Google just released Google Trends, a new public search-term query trending tool. The release of this will draw increasing notice of the value of search as a source of consumer insights and trends. While Google Trends is very, very, very far from being a serious market research tool, it is free and accessible and will give many people a better idea why search data are so important to mine.… Read the rest
Hollywood Friends Rally Around Tom Cruise
The freak story gets freakier. Reuters reports on Hollywood’s pandering to Tom Cruise:
… Read the restLOS ANGELES (Reuters) – In a rare public show of support for a beleaguered star, some of Hollywood’s top executives rallied to Tom Cruise’s side on Wednesday as a new poll suggested his odd behavior in recent months may have cost him millions of dollars at the box office.