If your organization is a member of the Advertising Research Foundation, please join in person (at the IAB offices) or via Webinar for the first Experiental Marketing Council. The first meeting will focus on engagement. I’m participating with folks from Millsport, Jack Morton and Free Car Media.… Read the rest
Category Archives: Marketing & Media
A Cry Out To Yahoo!
The WSJ/DowJones issued a story on Yahoo’s new ad-ranking technology, so the headline said, but it failed to actually describe what it was. Regardless, a few graphs caught my attention:
… Read the restMr. Semel said Yahoo is harnessing "social media," or tools for engaging consumers, so that they contribute content to Yahoo sites and spend more time there, which Yahoo hopes will in turn woo advertising dollars.
Porn Industry Leads Media Technology Applications…Again
First they led with the VCR, then they pushed the boundaries with Internet images and streaming video. Once again, the porn industry is demonstrating utter leadership with the download-to-dvd-to-TV model. Says the AP:
… Read the restStarting Monday, Vivid Entertainment says it will sell its adult films through the online movie service CinemaNow, allowing buyers to burn DVDs that will play on any screen, not just a computer.
Tivo Stealing Attention From TV Upfront Frenzy
While coverage of the TV upfront continues to entertain me, I find it interesting that TiVo has positioned itself in the circus, according to AdAge:
… Read the restTiVo joined the upfront fray this week with a first-of-its-kind commitment from Interpublic Media.
Major Advertiser Skips Network TV’s ‘Upfront’ Market
The WSJ says:
… Read the restThe annual network "upfront" ad-selling season officially kicks off today, but one of the country’s biggest advertisers won’t be buying — at least not now.
Johnson & Johnson, the New Brunswick, N.J.,