Marketers often operate within flight-driven campaign workflows, with budgets pre-allocated to specific content, times and frequencies, especially when amplifying owned social content, or sponsored content (e.g., Facebook Promoted Posts), one of the most prominent social advertising formats.… Read the rest
Often the most powerful apps are ones that bridge the offline world to the online world.
Over the past several weeks, I’ve processed an unusually high volume of personal paperwork due to career transitions, financial milestones, household renovations and back-to-school.… Read the rest
Well, I have much more than a new gig…
I’ve joined SocialCode as its first senior vice president of marketing on the executive team. I’m excited! 😀… Read the rest
One of the great things about career transition is it can create an otherwise rare opportunity to step out of the grind for an extended period and focus on other important things. In my case, it enabled me to share important experiences with my two kids and other family over the past summer.… Read the rest
My wife and I share the same birthday. For our latest birthday, I bought her and myself FitBit Flex wristbands and a FitBit Aria smart scale to measure our daily activity, calories burned, sleep patterns and weight.… Read the rest
