While everyone gets excited over “native advertising,” the challenge remains that nobody can agree exactly on what it is — or isn’t. Or if it’s something that has existed for a long time — or hasn’t. Not only has the term native advertising become a cliche, its frequent usage to describe the indescribable has made hearing it somewhat tiring.… Read the rest
Author Archives: Max Kalehoff
Forrester Is Wrong, Facebook IS Committed To Marketer Success
Last week Forrester Research published a report criticizing Facebook for its shortcomings to marketers. It was countered quickly by many leaders and journalists in the marketing community, who criticized the analysis, methodology and tone — such as fellow Spinster Joseph Jaffe, Matt Owen of Econsultancy, Andrea Huspeni in Entrepreneur, and Rick Munarriz in USA Today, among others.… Read the rest
One Extraordinary Listicle About Listicles
Publishers will rely on them so long as readers reward them with page views. While listicles have their place — and some are magnificent — they’ve become too popular. Well, let’s be honest: they’re overused, abused and have jumped the shark.… Read the rest
I’m An Early-Rising East Coaster On The West Coast
I’m an early riser. My body wakes up around 5:00 am, and I can’t help it. But it’s a good thing, as I do my best thinking in the morning. With fewer people up, there are fewer distractions.
Because I’m an East Coaster (New York), my travels to the West Coast (usually San Francisco) become a blessing and a curse.… Read the rest
Pineapple Sage
Each spring I try to plant a few things I’ve never grown before. That’s in addition to the standard herbs and vegetables like conventional sage, basil, thyme, coriander, rosemary, oregano, tomatoes, eggplants, peppers, zucchinis, cucumbers, peas and string beans.… Read the rest