I thought local broadcast news reached a new low with its widespread, panic-laden coverage of swine flu. I was mistaken. Rochester, NY’s ABC affiliate, WHAM Channel 13, released two weeks ago a scathing report on a Popeyes franchisee which closed early one day because it ran out of chicken.… Read the rest
I’d like to share with you some exciting news from our advertising technology startup, Clickable!
Context: Since I joined the management team in 2007, we launched the first self-manage tool to make search advertising simple for small and midsize businesses, a segment that comprises half of total online advertising spend.… Read the rest
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David Meer at Enfatico observes that many frustrated and idealistic people in the online media business persistently point out the discrepancy between time and money spent online:
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Despite the fact that people spend around 30% of their media time online, advertising online captures less than 10% of media budgets-and the gap has persisted over the last several years.
What happens to the business of digital media when emphasis shifts from targeting content to targeting audiences via scientific aggregation and optimization? The short answer is: it’s complicated.
To drive some clarity around this question, I moderated the “The New Science of Advertising” panel at the recent OMMA Global Hollywood conference.… Read the rest