MediaPost reports data from Netratings showing that "Web 2.0 sites make up the fastest-growing category on the Web–doubling their traffic over the last year."
… Read the rest
Joseph Jaffe Interviews Max Kalehoff “On Across The Sound,” New-Marketing Podcast
I’ve been a loyal listener of Across The Sound, Joseph Jaffe’s new-marketing podcast, since day one. It’s a must-listen for any marketer or media professional who cares to be relevant beyond today. Which is why I’m honored to have been the feature guest on the latest episode, number 62!… Read the rest
In Desperation, Newspapers Bow To Google
I suppose there’s no other viable alternative for the newspaper industry at this point. The NYTimes today reports:
… Read the restIn a move into the old-fashioned business of ink on paper, Google is going to start selling advertisements that will appear in the print editions of 50 major newspapers.
New Media Stumble Into “Engagement” Bash, Confront Elephant In Room
I polished up an old post about new-media guys and engagement, to become this week’s MediaPost OnlineSpin column. What do you think?
New Media Stumble Into "Engagement" Bash, Confront Elephant In Room
by Max Kalehoff, November 3, 2006
… Read the restAs the social-media and Web 2.0 revolution continues, I’ve been convinced the traditional advertising and media establishment was alone in the debate over engagement.
Which Spam Is Least Oppressive? Digital or Paper?
NYTimes reports on United States Postal Service stats indicating that junk – aka “direct” – mail grew 15 percent last year versus five years prior. And in the last year, for the first time, the volume of bulk mail, which is all direct mail, exceeded first class.… Read the rest