While I Was Out, YouTube Grew Up

 

While I was out becoming a dad, Bob Garfield’s next great piece in his provocative media-disruption series came out, running both in AdAge and Wired. It’s all about video, television and online disruption. I think the Wired subhead offers the most important and simplistic insight about the state of online video at this juncture:

TV advertising is broken, putting $67 billion up for grabs.

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My Slow, Steady Return After Becoming A Father

I’m still on light blogging status considering my now seven-pound bundle of happiness, but I’m trying to get my mind back into AttentionMax, as well as Engagement By Engagement, the blog about advertising engagement, where I’m the lead contributor.… Read the rest

Hey, Web 2.0 Fans: Social Networks Weren’t Born Yesterday!

Here’s my latest MediaPost column, examining a social-media and networking technology platform over 100 years old: the ham radio. Check out the MediaPost comment section here.

Hey, Web 2.0 Fans: Social Networks Weren’t Born Yesterday!… Read the rest

Treatment Of Opinion Fatigue Requires Far More Than Knick Knacks

Lisa Sanders of AdAge reported earlier this week about market researchers changing their panel-respondent recruiting incentives to combat that big, bad elephant in the room: opinion fatigue, specifically, people who simply reject overt polling solicitations from market researchers. 
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