MediaPost points to the Cinema Advertising Council’s (yup, there’s really a group by that name) news that its members cinema advertising revenues grew 15% to $455.7 million in 2006, from $394.8 million in 2005. CAC members account for more than 81% of US movie screens, according to the organization.
The million-dollar question: why is a practice so annoying and offensive to customers — ads around movies which patrons already overpaid to see in the first place — growing so significantly?