Some commuter friends from Jersey and Philly were lamenting how New York City’s Pennsylvania Station, once among the world’s grandest railroad stations, had become the Seventh Circle of Hell.
I recently helped a talented friend develop a plan to raise his professional game, rally his colleagues and make a bigger impact toward his company’s goals.
One side effect of the publishing industry’s reinvention is that a lot of its professionals are transitioning into marketing, where there’s a growing demand for writing and editing skills.
Social media and public digital presence have created environments where what you do or say have a greater likelihood to spread like wildfire.
Consumer brands often develop big brand bibles, but they are largely ineffective at helping companies navigate social media.
While everyone gets excited over “native advertising,” the challenge remains that nobody can agree exactly on what it is — or isn’t. Or if it’s something that has existed for a long time — or hasn’t.
Last week Forrester Research published a report criticizing Facebook for its shortcomings to marketers.
In the age of industrial branding, companies turn frequently to agencies and specialists to create and redefine their brands.
It’s critical for company leaders to understand and simplify complex problems and then determine long-term goals and plans for addressing them.