Making Advertising Profitable For Your Business

At Clickable, my startup, we dedicate ourselves to creating the simplest path to profitability for online advertisers. At the heart of that is goal-based advertising, an approach where businesses define their goals, track their successes, assign economic value to those successes, and then optimize continuously. B-to-B magazine has a Q&A with me this week on this very topic.

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Published by Max Kalehoff

Father, sailor and marketing executive.