It’s Here: Skypecast On Marketing & CGM

The MP3 recording of the recent Skypecast I did with Chris Tolles of and my colleague Pete Blackshaw is now available here. This was a tease to the Innovative Marketing Conference that Prof. Bernd Schmitt of Columbia University is producing with Francois Gossieaux of Corante June 8-9. It was a great discussion, though I felt like we had to end just as we were hitting our stride. (Apparently, we were one of the first Skypecasts; I really liked the platform and hope to see a version for private invite-only events.)

Finally, if you’re a senior marketer and interested in attending the conference, I have a limited number of comp passes. Let me know. I participated in a panel discussion with Prof. Schmitt at CBS’s Consumer Marketing Conference last November, and I declared it one of the top five marketing events of 2005.


Published by Max Kalehoff

Father, sailor and marketing executive.

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