Clinging To Dead Trees

I’m a b2b marketer in the market-research industry. Therefore, I’m happy to have access to vendor directories compiled by the likes of the Marketing Research Assocation. However, I think the 10-pound dead-tree format – like the MRA sent me last week – is completely out of date. The MRA should stop printing these monsters and use the savings to create a more attractive site with more effective search functionality. As for the hardcopy pictured above, it’s going straight into the recycling bin – I just don’t have room. And there’s no way I’m lugging it to my new downtown office next week. This is 2006, not 1986.

Published by Max Kalehoff

Father, sailor and marketing executive.

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