After arriving in San Francisco last night, I had a wonderful sushi dinner with my former comScore colleague, Graham Mudd, who’s now an MBA student working at Yahoo Social Search for the summer. The problem with sushi is that it alwasy leaves me with a heavy-duty ice-cream craving.… Read the rest
Category Archives: Topics
American Airlines Is Filfthy
"Thank you for flying American Airlines" was the ironic gesture from the stewardess yesterday on American Airlines flight 346, from Chicago’s O’Hare airport to New York’s La Guardia airport.… Read the rest
Is There Really Something Wrong With CGM Research?
Following is my latest OnlineSpin column in MediaPost, which is a response to public comments made by Bill Neal, a highly respected market research expert, about consumer-generated media. For me, this piece was uncharacteristically defensive, but I feel it is important to clarify for the record what I believe are misguided comments about a subject I’m passionate about and am submersed in professionally.… Read the rest
Word Of Mouth Among Horses
Seriously. One of my favorite blogs, Petistic, tips us off to scientific research around horse speak:
… Read the restA new database of horse talk and behaviour could help take the mystery out of a horse whisperer’s job, US researchers hope.
Researchers at the University of Rhode Island, and the University of Connecticut are compiling the database in an attempt to correlate nuances in horse whinnies with their differences stress levels.
Social Media Firewalls Threat to Corporations
I’ve given three workshops on consumer-generated media (CGM) to CMOs and senior marketing execs of three Fortune 500 companies in the past week, and in each case I learned that the corporate IT department was prohibiting employees from accessing a range of social media, including video sharing sites and blogs.… Read the rest