Max Kalehoff on marketing, media and being a dad.

Get Your Digital Footprint In Order

April 24, 2012

Connected devices are prone to security threats, bloatware and performance degradation. You have to work just to stand still. And each additional device means additional monitoring and maintenance! My biggest vulnerabilities? Whether laptops or smart phones, I tend to download and sample lots of software and apps, and then multitask frequently. That results in frequent [...]

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Does Social Media Make Us Lonely?

April 23, 2012

I have a growing concern about the impact of social media and connected devices (especially smart phones) on our attention and psychological well-being. I’m concerned for myself, and I’m especially concerned for our kids, who are entering an unprecedented period of connectedness. I feel we don’t fully understand the impact, yet we’re forcing it upon [...]

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Virtues Of Prison

April 22, 2012

Spending sanctioned time at rock bottom — such as prison — forces perspective on one’s life. Consider the now late Charles “Chuck” Colson, the “evil genius” of the Nixon administration, who spent nearly a year in prison for a Watergate-related conviction: I shudder to think of what I’d been if I had not gone to prison. Lying on the rotten [...]

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Helicopter Shutterbugs

April 21, 2012

Don’t get me wrong. I don’t want to forget or lose any important memories in life — especially with my kids. That’s why people capture memories with pictures — including me. But with a high-end camera embedded inside every smart phone, parents have become addicted to capturing every single moment of their kids’ lives. They’ve [...]

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Turning 50

April 21, 2012

I’m not 50. I’m not even 40. But this week we — the Cast of Dads — published our 50th episode (Draining The Snowblower). This milestone makes CoD one of the longest running parenting podcasts.

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Spring Break Ghost Town

April 12, 2012

Each morning, I push my son and daughter in a double-stroller to their preschool, before hopping on the train to Manhattan. We usually dodge dozens, sometimes hundreds of kids, along with parents and dogs accompanying them to school. Our fast-moving chariot often forces them off the sidewalk (sorry about that). But this week was different. [...]

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Your Personal Internet Data For Sale

April 10, 2012

If you use the Internet, social networks or mobile apps, then I can guarantee that advertising-technology companies are tracking and mining your personal data to enable marketers to personalize experiences and more effectively market to you. This is a fact of life, and it’s not necessarily good or bad. However, three trends are clear: Understanding [...]

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