Lisa Sanders of AdAge reported earlier this week about market researchers changing their panel-respondent recruiting incentives to combat that big, bad elephant in the room: opinion fatigue, specifically, people who simply reject overt polling solicitations from market researchers.
… Read the rest Category Archives: Topics
Warning: Another Light-Blogging Notification
I often cringe at light-blogging-ahead notifications, but I’m now guilty of it and here it goes: There’ll be light blogging on AttentionMax for the rest of November and December. Why? My wife and I are expecting our first kid any second now.… Read the rest
Please, No Web 3.0!
Veteran NYTimes Silicon Valley writer John Markoff, with a seemingly insatiable appetite to make something out of last week’s mega Web 2.0 confab, latched onto Web 3.0 in a story tied to artificial intelligence and natural-language processing (stuff my employer does).… Read the rest
Ten Mega Trends Transforming Marketing Measurements
Following is also my latest MediaPost column…
Ten Trends Transforming Marketing Measurements
by Max Kalehoff, November 10, 2006
Last week I presented a primer on consumer-marketing measurements to a diverse group of communications professionals looking to increase their digital and media savvy.… Read the rest
Google To Help Doctors Diagnose?
Can search engines be helpful for doctors in diagnosis? New Scientist reports:
… Read the restYes, say two doctors who put Google’s medical prowess to the test by typing in key symptoms of difficult-to-diagnose cases from New England Journal of Medicine.