My colleageue Sue MacDonald, author of BlogPulse newswire, sent me PRWeek’s massive list of lists for 2006 in the marketing communications industry, including blunders, jobs, hires, brands, launches, terms, etc. Here are the top-five terms you’d never want to hear again:
I got sucked into this chain blog via Scott Karp, and I’m following the heard. Boy, this meme sure indicates how much ego searching is going on! Here are five things you didn’t know about me:
The most elegant insight at the Word of Mouth Marketing Association’s annual confab in Washington, D.C. earlier this week came from Ted Leonsis, vice chairman of AOL. He noted that “Marketing isn’t just to people anymore. You have to market to algorithms.”… Read the rest
This week I helped write an analysis on Wikipedia with my colleagues at Nielsen BuzzMetrics.
Acknowledging the blogosphere’s inherent bias – knowing, understanding, debating and evangelizing – to the term Web 2.0, it quickly becomes understandable that the Wikipedia entry most commonly linked to in 2006 was none other than Web 2.0.… Read the rest
The quality of Skype’s PC-to-traditional-phone-line calling service is not stellar, but often handy and good enough for me when traveling out of mobile-phone range, when an Internet connection is available (and that does happen in some coffee shops and offices in New York City, not just the boonies).… Read the rest
