This week I helped write an analysis on Wikipedia with my colleagues at Nielsen BuzzMetrics.
Acknowledging the blogosphere’s inherent bias – knowing, understanding, debating and evangelizing – to the term Web 2.0, it quickly becomes understandable that the Wikipedia entry most commonly linked to in 2006 was none other than Web 2.0.
The blogosphere, while cultivating voices from every corner of the universe, also is hugely popular among pop-culture fans and politicos. Which helps explain the number-two and three Wikipedia entries, respectively, Steve Irwin and Mark Foley scandal.
Other key highlights include:
- The term ‘Wikipedia’ was cited in blogs nearly 29,000 times in November 2006, up 54% from 2005.
- The use of highly indicative phrases — "according to wikipedia" OR "wikipedia says" OR "says wikipedia" — rose 200 percent versus last year.
- According to Nielsen//NetRatings, another VNU research affiliate which tracks Web usage, Wikipedia’s unique audience grew, concurrently, 112%, from 17.8 million in November 2005 to 37.8 million in November 2006.
- Blog references to Wikipedia now eclipse virtually every other encyclopedia brand, and Wikipedia outranks mentions of the term "encyclopedia" by a 6-to-1 margin. Wikipedia today is mentioned 28% more than the standalone term "wiki."
Total mentions in blogs of terms ‘wikipedia’, ‘encyclopedia’ and ‘wiki’
Nielsen BuzzMetrics Top Wikipedia Entries By Author Citation Jan. 1, 2006 – Dec. 10, 2006 |
||
Rank |
Term |
Messages (Index) |
1. |
206 |
|
2. |
161 |
|
3. |
142 |
|
4. |
147 |
|
5. |
133 |
|
6. |
143 |
|
7. |
126 |
|
8. |
132 |
|
9. |
129 |
|
10. |
122 |
|
11. |
127 |
|
12. |
129 |
|
13. |
111 |
|
14. |
100 |
Nielsen BuzzMetrics Top Blogs Mentioning ‘Wikipedia’ Jan. 1, 2006 – Dec. 10, 2006 |
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Rank By Author |
URL |
Links to Wikipedia |
1. |
http://www.boingboing.net |
90 |
2. |
http://seehere.blogspot.com |
87 |
3. |
http://www.micropersuasion.com |
77 |
4. |
http://tcal.net |
71 |
5. |
http://www.smartmobs.com |
64 |
6. |
http://www.gadling.com |
61 |
7. |
http://www.hyperorg.com/blogger |
56 |
8. |
http://www.lifehacker.com |
55 |
9. |
http://ask.metafilter.com |
53 |
10. |
http://www.gothamist.com |
53 |
11. |
http://www.2blowhards.com |
51 |
12. |
http://www.spikemagazine.com/splinters |
50 |
13. |
http://www.chrisabraham.com |
50 |
14. |
http://slashdot.org |
50 |
15. |
http://www.unmediated.org |
50 |
Greta stuff Max. A valuable insight to the power of community crafting industries.
Greta stuff Max. A valuable insight to the power of community crafting industries.
Blog references to Wikipedia now eclipse virtually every other encyclopedia brand, and Wikipedia
Thanks for the stuff, keep stuff like this posted, just subscribing your feeds!