“A friend is a present you give yourself.” What an ironic fortune cookie to receive tonight with my Chinese takeout — just as I edit a recent post on friending for my next MediaPost column. (It appears that quote originally is from Robert Louis Stevenson.)… Read the rest
Category Archives: Topics
‘Friend’ is Passé… ‘Officer’ Is The New Friend
“Friending” in social networks is passé. My esteemed colleague Pete Blackshaw wrote recently in ClickZ:
… Read the restLately I’ve been getting so many darn friend and connection invites that my head is spinning. From LinkedIn to Facebook to the all-too-common (and bogus) MySpace invite from the girl “who just broke up with [her] boyfriend and is just looking for fun,” it’s all getting a bit crazy.
Facebook Parenting
I just created a Facebook group for parents in my town, Pelham, NY. The charter:
… Read the restThis objective of this group is to bring together parents in Pelham, NY. By bringing the community closer together, we can foster an even greater environment in which to raise our kids.
The “User†Is Dead, But What About The Consumer?
Below is my MediaPost column this week, on death of the word “user.” Jim Johnson asks in the comments on the MediaPost blog: “Heck, in 10 years will the term ‘friend’ jump the shark??” My guess is that the term friend already has jumped the shark.… Read the rest
Perception Is Reality, Or Is It?
I’m human, and therefore guilty of getting caught up in all the science and logic of marketing measurement, analytics and testing (and working in the market-information industry certainly supports that). But every so often I stumble across something that reminds me that all we perceive, believe and interpret in the world is far more complicated than our inferior brains realize.… Read the rest