I’ll have to save and photograph one of the pizza boxes with the fiber-optic Internet service pitch as well.
Category Archives: Topics
M20 Features AttentionMax
Forrester digital-marketing analyst Peter Kim featured a Q&A with me on his M20: Top Marketer Blogs ranking. My responses veered on the sappy side (I’ll need to watch out for that in the future!), but they’re genuine and from the heart.… Read the rest
A Compelling Pitch For Regurgitation
I regurgitated my recent post on PR people pitching me — for my latest MediaPost Spin column. Here’s my favorite line:
… Read the restIt’s the more meaningful, intellectual, curious and passionate non-pitch inquiries that garner my attention and engage me.
I’m Not A Fan Of The Presidential Horse Race, But The Web Strategy Is Interesting
Alex Woodson at the Hollywood Reporter spoke with me yesterday about political Web site strategy:
… Read the restMax Kalehoff, vp marketing for the newly formed Nielsen Online, stressed the importance of these official Web sites in the run-up to the election. He said that the presidential hopefuls, like any other brand, need a strong online backbone and that their official Web sites should play this role.
Google The Infomediary? I Don’t Think So
Search Guru Gord Hotchkiss reflects on my “nuisance cost” of advertising before diving into a recap of the infomediary model, originally posed by John Hagel. Gord suggests that Google is beginning to fulfill this model:
… Read the restHere’s the basic foundation of the infomediary.