As many of you know, I was an early marketing guy at a startup in the late 1990s called Media Metrix (aka stock symbol “MMXI”). It was the company that brought Nielsen-television-style ratings to the commercial Web. They were exciting times, as the online audiences and behaviors we codified helped validate the Web as an advertising platform.… Read the rest
Following is also my latest MediaPost Spin column…
How To Make Conferences Great
Industry conferences are a cornerstone of our interactive industry. They serve many purposes: idea exchange, education, soapbox, vendor bazaar, sponsorship, promotions, networking, market intelligence and revenues for the producer.… Read the rest
The following is also my latest MediaPost Spin column…
Marketers: Beware Of Blogging Simply For SEO
The search-engine optimization (SEO) community has gone gaga over social media. The evidence is everywhere.
Consider Sphinn, the news-voting site for search and interactive marketers — affiliated with Danny Sullivan’s esteemed Search Engine Land.… Read the rest
I caught up this morning with my intellectually curious friend, Noah Brier??????. By morning, Noah’s the founder of likemind.us, an international network of like-minded people that meet for coffee. By day, he’s a strategist at Naked Communications, the communications planning agency.… Read the rest
We might be on the verge of Tweetering out on why-Twitter-matters analysis — yes, I know I’m guilty. Nonetheless, my former colleague, branding guru extraordinaire, Pete Blackshaw has a nice piece on Twitter psychographics. He offers the following Machiavelli-inspired segments:
