If there was one trend that came on strong during this year’s Advertising Week festivities, it was advertising agencies and media companies jumping on the social media bandwagon.
On the agency side, you had an infinite line of digital, creative and planning agencies making social media the latest add-on to their legacy competencies and services menu.… Read the rest
Amidst another Advertising Week in New York, where that industry celebrates itself, let’s not forget what online discussion reveals: Advertising is very often described with words like “false”, “subliminal”, “misleading” and “deceptive”.… Read the rest
After my Web 2.0 panel on Thursday, my crew is heading over to the Wine 2.0 party at Webster Hall for a fun evening of wine and technology networking. Wine 2.0 New York will…
… Read the restfeature over 1,000 friends from the wine, technology and venture capital community tasting over 100 wineries best wines.
The following also is my latest column in MediaPost.
How To Survive Advertising Week
If you work in marketing, media or advertising, you can’t escape Advertising Week! The glut of festivities – taking place this year from Sept. 22 to 26 – bills itself as “North America’s largest and most prestigious gathering of industry decision-makers.”… Read the rest
(Terminator 2 Endoskeleton Arm — Source: Wikipedia)
As I’ve noted previously, I’ll be moderating a debate at O’Reilly’s Web 2.0 NYC conference on advertising automation and the fate of human, manual labor in the overall advertising ecosystem.… Read the rest
