Comment Of The Week: Kate Niederhoffer On The Effect Of Transparent Measurement In Social Media

…the other equally interesting phenomenon implicated here is the effect of transparent measurement. the authors showed, statistically, that people’s productivity is tied to their very blatant awareness of performance. there’s so much information conveyed in the counts we’re all becoming so attuned to… blog analytics, twitter followers, etc..

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Attention Is The Currency Of Crowdsourcing

We used to live in a world where few people produced content and most people consumed it. Thanks to the Web, nearly every digitally connected person creates some sort of content and nobody can consume it all. This has enabled a new phenomenon of content contribution that’s changing the world: crowdsourcing.… Read the rest

Brand Building Will Continue To Rely On Careful Orchestration, While A Vocal Minority Drives Accountability

My friend Nigel Hollis, Chief Global Analyst at Millward Brown, invited friends to submit branding and research questions, and receive personal replies and insights. This was in anticipation of his forthcoming book, The Global Brand: How to Create and Develop Lasting Brand Value in the World Market, based on Millward Brown’s annual BrandZ study of 10,000 brands in 31 countries.… Read the rest