Josh Bernoff, an analyst at Forrester Research, just sent me his latest report on corporate blogs. He pegged his write-up to a U.S. consumer survey whereby participants scored corporate blogs low on trust:
… Read the restCorporate blogs rank at the bottom of the trust scale with only 16% of online consumers who read them saying that they trust them.
Daniel Romero, a scientist at the Center for Applied Mathematics at Cornell University, and HP Labs, just sent me his latest research paper on the online social networks that “truly matter”. His team focused on the Twitter network, analyzing a total of 309,740 users, who on average posted 255 posts, had 85 followers, and followed 80 other users. … Read the rest
I’m not into end-of-year advertising industry predictions, so I’ll spare you. However, there are several important shifts that have crystallized in 2008 and are further unfolding as we enter 2009.
They will have growing consequence for media and advertising, and many of them are already rocking your world!… Read the rest
I value your feedback. Which is why I have mixed feelings about now requiring registration for all readers who wish to leave a comment. On the Web, registration is friction for anything that’s intended or desired to follow, including comments.… Read the rest
Fred Wilson says blogging is the “realest” work he does:
… Read the restDo You Ever Do Any Real Work? That’s a question I used to get all of the time in the early days of this blog. I don’t get it so much anymore. Because slowly but surely people are wising up to the fact that blogging is work and its a very valuable use of my time…the time and energy I’ve put into this blog for the past five years has built a unique and very sophisticated audience.
