“What will advertising look like in 2020?”
That was the question posed to me by Jerry Wind, professor of marketing at The Wharton School, and head of Wharton’s Future of Advertising, an academic and industry group formed to understand and improve the future of that industry.… Read the rest
Marketers are remembering this year’s Super Bowl as the one where a power outage created an unprecedented, awkward silence that some big brands capitalized on with real-time marketing response teams. Coca-Cola, Audi, Oreo and others augmented their packaged creative with on-the-fly content publishing and social media outreach.… Read the rest
Tiffany filed a lawsuit against Costco this past Valentine’s Day, claiming the membership warehouse club sold diamond engagement rings falsely marketed in stores using the Tiffany name. (The coincidental timing is likely a publicity tactic.)… Read the rest
Marketing communications people are inherently good at promoting things, including their work and themselves. They’re seldom shy to claim more than their fair share of credit when things go well.
Even a loose association to success — without overt claim — creates an aura of self-attribution.… Read the rest
Low-cost tools and technologies have made the masses of b2b marketers more prolific in creating content than ever before.
For example, visualization tools empower marketing to quickly manufacture colorful infographics and illustrations. Marketing automation systems empower marketers to send dynamic email drip campaigns tailored to individuals and their behaviors, at scale.… Read the rest
