As a suburban dad of three small children, including an infant, I’m compelled to share this life hack and end this debate… Most people think of Costco only as a big-box retailer — good for suburban expeditions in the minivan to stock up on industrial-sized quantities of household staples at competitive prices.
The Atlantic published recently some great historical (as of this writing) essays about two staples of the Internet: pop-up ads and email (aka “cockroach”).
I battle continuously hackers seeking to embed hidden backlinks in my website code to game and gain Google search engine visibility for various e-commerce websites.
I’m delighted to see my favorite retailer, Costco, rank second in Glassdoor’s latest poll of the Top 25 Companies for Compensation & Benefits.
One side effect of the publishing industry’s reinvention is that a lot of its professionals are transitioning into marketing, where there’s a growing demand for writing and editing skills.
Consumer brands often develop big brand bibles, but they are largely ineffective at helping companies navigate social media.
While everyone gets excited over “native advertising,” the challenge remains that nobody can agree exactly on what it is — or isn’t. Or if it’s something that has existed for a long time — or hasn’t.
Last week Forrester Research published a report criticizing Facebook for its shortcomings to marketers.
In the age of industrial branding, companies turn frequently to agencies and specialists to create and redefine their brands.
Marketers often operate within flight-driven campaign workflows, with budgets pre-allocated to specific content, times and frequencies, especially when amplifying owned social content, or sponsored content (e.g., Facebook Promoted Posts), one of the most prominent social advertising formats.
Well, I have much more than a new gig… I’ve joined SocialCode as its first senior vice president of marketing on the executive team. I’m excited!
Buzzwords like “big data” and “data-driven marketing” could make you believe that marketing leadership has been taken over by robots — logical and dispassionate.
Several articles on introversion recently found me – serendipity I suppose. I subscribe to the theory that introversion and extroversion is not a binary personality attribute, but a continuum.
One challenge I hear (and frequently observe) in early-stage companies is: “How do you get marketing, sales and account services to work together?” Similarly, “How do you overcome conflict between these different groups?”