An insightful friend described a growing challenge with insights in the marketing services industry. He suggested I probe the issue, so here goes…
True marketing insights have always been valued at a premium. With an explosion of raw marketing data (noise) and growing competitive pressures, the value of insights has rightly increased.… Read the rest
It doesn’t get much better than this. Below is C.W. McCall performing Convoy on the variety television show “Pop Goes The Country” in 1976, followed by some bonus interviews. I love the “Rubberduck” and his mashup of country and rap, sung on a CB radio. … Read the rest
Nike is moving its social media operations in-house, away from several blue-chip digital and branding agencies.
According to Marketing Week, Nike aims to “gain a deeper understanding” of how its consumers interact with the brand on its owned social networks and third-party platforms like Facebook.… Read the rest
Michael Cronan, a San Francisco-based graphic designer and marketing executive who placed his stamp on popular culture when he created the brand names TiVo and Kindle, died on Tuesday.
Mr. Cronan had a storied career, and it shows in his various obituaries.… Read the rest
I love Costco. It’s a great place to spend a Saturday morning alone or with your loved ones. 🙂
On Christmas day 2012, in the wake of the Newtown tragedy, I was wondering about Costco’s policy on fire arms and other weapons.
What if one of my favorite places and retail institutions supported easy access to guns and ammunition?… Read the rest
