At face value, customer satisfaction polling is a great thing.
As a customer, I try to respond to as many satisfaction surveys as possible for a variety of reasons. First, I think it’s respectful to provide feedback to companies and people you do business with.… Read the rest
My team at Syncapse just wrapped up a great trip to Austin for this year’s SXSW interactive festival. I moderated a discussion on Facebook Graph Search, and we met with several customers and friends from around the country. Since my last SXSW trip seven years ago, it felt like attendance grew fivefold.… Read the rest
It’s been seven years since I last attended SXSW. I was working at Nielsen and gave a presentation with Yahoo and Harris Interactive on what people around the world really do on the Web. I shared data about the early surge of social media — particularly blogs and communities — and the growing opportunity for marketers to connect with customers in these new venues.… Read the rest
“What will advertising look like in 2020?”
That was the question posed to me by Jerry Wind, professor of marketing at The Wharton School, and head of Wharton’s Future of Advertising, an academic and industry group formed to understand and improve the future of that industry.… Read the rest
Marketers are remembering this year’s Super Bowl as the one where a power outage created an unprecedented, awkward silence that some big brands capitalized on with real-time marketing response teams. Coca-Cola, Audi, Oreo and others augmented their packaged creative with on-the-fly content publishing and social media outreach.… Read the rest
