Please join the discussion and comment here on my latest MediaPost OnlineSpin column, where I chime in on TiVo’s new Audience Research Measurement (ARM) service:
… Read the rest[M]any onlookers – especially in the trade and business press – have framed TiVo’s announcement not only as a service to generate revenues, but a way to coddle up to advertisers, by helping them understand an ad problem it spawned in the first place.
(From my colleague Sue MacDonald.) … Read the rest
USAToday and NYTimes today report that TiVo has started a research division to sell passive viewer and behavioral data about users of the service. TiVo’s mining and selling its data is a no-brainer, of course! What’s most interesting is they have a self-selected group of super-TV watchers, or early adopters, in which to tap into for emerging trends and viewer behaviors.… Read the rest
I spoke with reporter Mary Schneidau of the Atlanta Journal Constitution for her story today on consumer-generated advertisements, particularly the video sort. She noted that:
… Read the restFor companies and organizations, such ads have the dual benefit of being both relatively cheap and cutting-edge.
I’ve been on a mini vacation the past couple days, and then I leave tomorrow for a few days of business travel. Then I’m taking another long-weekend, mini vacation. I may not update AttentionMax too often this week.
In the meantime, I direct you to an interesting post called Recommendvertising, by Noah Brier.… Read the rest
