Nationwide Random-Digit-Dial (RDD) telephone survey methodologies are great for producing for very general middle-America projections, and there’s a place for them. But they can be useless if you’re seeking to collect insights from smaller segments or niches, such as power bloggers.… Read the rest
Ads In College Texts
Freakonomics blog pointed me to this AP story in WashPost, reporting that ads are coming to textbooks:
… Read the restTextbook prices are soaring into the hundreds of dollars, but in some courses this fall, students won’t pay a dime. The catch: Their textbooks will have ads for companies including FedEx Kinko’s and Pura Vida coffee.
Marketers: Become Happy Losers
Please join the debate and comment here on my latest MediaPost OnlineSpin column, where I recommend marketing organizations to adopt a culture of Happy Losers (inspired by G. Clotaire Rapaille):
… Read the restMarketer’s Confession: I’m A Happy Loser
by Max KalehoffMarketing and media models are broken.
More Brandalism: Ads On Grocery Store Conveyor Belts
Please!!! Somebody stop these desperate, addicted advertisers and the drug-dealing media companies that support the sickly habit of attention disruption by obnoxious intrusion. They’re destroying our free space! AdAge reports (noted via Peter Kim‘s linkblog) :
… Read the rest"Conveyor belts have never been on anybody’s radar screen for marketing," said Frank Cox, president-CEO of EnVision Marketing Group, a Little Rock, Ark.,
Laurent Flores: Research 2.0
Laurent Flores of CRMMetrix has a great post today on Research 2.0:
… Read the restListening is certainly the future, as researchers finally realize than their "raw materials" to produce data and insights: "Respondents" are getting more power, and as such the old traditional model of "forced questions" to get answers will soon die.