Steve Rubel at Micropersuasion conducted a nice analysis on Wikipedia influence in search results:
… Read the restWikipedia articles on the top 100 advertisers in the U.S. are consistently among the most highly ranked pages in Google on direct searches. This is according to an exclusive Micro Persuasio study conducted over the past week.
Rishad Toboccowala, CEO of Denuo, and one of the most respected media and marketing execs, teamed up with Yahoo for this trade advertisement below in the advertising section of NYTimes.com. I recall Comcast doing mutual back-scratch ads like this with a bunch of media-buying execs over the years (the clever “You’ve Come a Long Way” series), but this is the first time I’ve noticed an online media company doing this.… Read the rest
Please join the debate here on my latest MediaPost opinion column, where I dive into the upcoming Super Bowl, which will be defined by markter-consumer co-creation.
The Super Bowl of Marketer-Consumer Co-Creation
by Max Kalehoff, September 15, 2006
… Read the restSuper Bowl XLI will be a milestone.
The new scientist reports on this nifty out-of-home advertising system:
… Read the restA smart advertising display monitors Bluetooth gadgets in its vicinity, ensuring audiences see only the most appropriate ads, with minimal repeats.
The display detects the presence of devices fitted with Bluetooth wireless transmitters carried by people walking past, such as cellphones and PDAs.
Nielsen BuzzMetrics, my employer, was just featured in The Forrester Wave™: Brand Monitoring study, led by Peter Kim, senior analyst (who’s personal blog is here). While I disagree with the report’s inclusion of mainstream media clippings – versus pure measurement of consumer-generated media as a powerful lens into consumer insight, engagement and brand health – I believe, overall, it’s a thoughtful and thorough analysis of the competitive space in CGM measurement.… Read the rest
