Laura Petrecca at USA Today penned a nice story today on the ad-clutter wasteland and consumers fighting back. (OK, I contributed a few zingers for this one.) Here are some notable quotes and passages:
"I’ve never seen things changing as much as they are now," says Rance Crain, editor-in-chief of trade magazine Advertising Age and a 40-plus-year observer of marketing.
The New Scientist reports on a new ‘maggot juice’ to help heal wounds:
… Read the restBandages containing fluids secreted by maggots could help accelerate the body’s healing process, research suggests.
Live maggots are sometimes applied to chronic wounds because they eat dead tissue, but leave healthy tissue alone, boosting healing.
My wife and I are on a "babymoon" in Montreal, Quebec this week — a quick getaway before Kalehoff Junior enters the world sometime in December. This is my first trip to Montreal, and I’m amazed that we’re only a six-hour drive from New York City.… Read the rest
I left the ANA Masters of Marketing conference to return home to NewYork. Unfortunately, I missed the “What Sticks” presentation by Rex Briggs, CEO of Marketing Evolution, and Greg Stuart, CEO of the Interactive Advertising Bureau, who’s wrapping up a successful six-year run there.… Read the rest
At a CMO panel at the ANA Masters of Marketing conference, the moderator, Randall Rothberg of Booz Allen Hamilton, asked, “What is the difference between research and insights? Rebeca M. Johnson, Brinker Corporation (restaurant chain) said:
… Read the restResearcher is good at technical tools…quantitative and qualitative.
