I left the ANA Masters of Marketing conference to return home to NewYork. Unfortunately, I missed the “What Sticks” presentation by Rex Briggs, CEO of Marketing Evolution, and Greg Stuart, CEO of the Interactive Advertising Bureau, who’s wrapping up a successful six-year run there. Rex and Greg recently co-authored What Sticks, a book about advertising measurement and effectiveness. Fortunately, I was able to pull Rex aside for a video interview, to be cross-posted here and on Engagement By Engagement. Click Play below to view our discussion about the state of advertising, measurement, Engagement and the future.