I attended at the Digitas NYC office today David Armano’s Blog’s Eye View presentation, documenting his curiosity, experience and learning in the blogosphere over the past year at Logic + Emotion. He’s a great champion of social media and offered a humble, straight-talk report on what it’s like to become a blogger.… Read the rest
Reflecting on the now infamous P&G CEO A.G. Lafley “Just Letting Go” speech, my colleague Pete Blackshaw asked in his most recent ClickZ column why the discussion isn’t also including the concept of “Opening Up.”… Read the rest
Nat Ives writes in AdAge about companies that have taken recent “WSJ news knocks” when their front-page advertising coincides with front-page negative stories:
Advertisers are finding that the front-page ads in The Wall Street Journal — now available for nearly $100,000 a pop — may be a great way to reach the business world, but they can also be disastrous if bad news about their companies appears on page one the same day.Nat… Read the rest
YouTube now represents big pockets as it moves closer to its marriage with Google, so the copyright-infringement opportunists move in, says WSJ:
… Read the restIn an apparent display of saber-rattling aimed at nudging video Web site YouTube Inc. into cutting favorable licensing deals, a number of major media companies have banded together to explore the legal implications of the video site’s unauthorized use of copyright material, people familiar with the matter say.
Are marketers serious about ceding control to consumers? "Letting go" was the key message from A.G. Lafley, P&G’s chief, at the recent ANA conference. I think the message is right, but the hard part comes in the execution and the details.… Read the rest
